Rwanda signs deal with Arsenal FC to promote tourism
Arsenal FC – one of the giant British Football Clubs has signed a three-year deal with Rwanda Development Board through its subsidiary ‘Rwanda Convention Bureau’ to promote the country’s tourism.
The Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, has become our first official sleeve partner as part of the country’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging,” the club announced on its official website.
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The three-year deal, according to Arsenal’s official statement, will also see ‘Visit Rwanda’ become “our official Tourism Partner.”
“The ‘Visit Rwanda’ logo will feature on the left sleeve of all our teams next season. The new kit for season 2018/19 was unveiled on May 22,” the statement adds.
Below is the statement from Arsenal FC
The Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, has become our first official sleeve partner as part of the country’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging. The three-year deal will also see ‘Visit Rwanda’ become our official Tourism Partner.
The ‘Visit Rwanda’ logo will feature on the left sleeve of all our teams next season. The new kit for season 2018/19 was unveiled on May 22. Rwanda is one of the fastest growing economies in Africa with a booming tourism sector that has seen the number of visitors double in the last decade.
The country’s national parks are attracting record number of tourists due to growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas. Rwanda is also attracting new hotels and lodges across the country, making it easier to experience longer, unique and memorable vacations.
Our chief commercial officer, Vinai Venkatesham, said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way."
The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”
Rwanda is ranked as the second easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.
Rwanda Development Board chief executive officer, Clare Akamanzi, said: “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation.
Adopted from KT Press
