The Uganda High Commission in Ottawa, in partnership with key government agencies, has hosted a delegation of Canadian tourism executives on a familiarisation mission to Uganda, as part of efforts to strengthen the country’s visibility in the North American market.
The initiative, organised in collaboration with the Ministry of Foreign Affairs Uganda, Ministry of Tourism Wildlife and Antiquities, and the Uganda Tourism Board, brings together 14 senior executives from leading Canadian tour companies, travel agencies, and media platforms.
The delegation arrived at Entebbe International Airport on April 8, 2026, marking the start of a 10-day tour scheduled to run until April 18.
They were received by Uganda’s High Commissioner to Canada, Allan Kajik, alongside Jimmy Kigozi from the tourism ministry and other senior officials.
Speaking at the reception, Ambassador Kajik said the visit is designed to give Canadian tourism stakeholders first-hand experience of Uganda’s attractions, with the aim of boosting the country’s competitiveness in the Canadian market.
The programme will showcase a range of tourism offerings, including wildlife, cultural heritage, nature, and adventure experiences, with particular emphasis on community-based tourism and conservation initiatives.
Agnes Birungi, Head of Economic and Commercial Diplomacy at the High Commission, described Uganda as a unique destination offering immersive travel experiences that align with the preferences of Canadian tourists.
During their stay, the delegation will engage in business-to-business meetings with local tour operators and government officials, aimed at building partnerships and promoting Uganda as a premier travel destination.
The itinerary includes visits to major attractions such as Bwindi Impenetrable National Park, Queen Elizabeth National Park, and the Source of the Nile.
Margaret Kafeero, Head of Public Diplomacy at the Ministry of Foreign Affairs, said the familiarisation trip is expected to strengthen partnerships and stimulate growth in Uganda’s tourism sector.
Tourism data shows that arrivals from Canada have been steadily rising, increasing from 7,542 visitors in 2022 to 9,688 in 2024, representing a 28 percent growth. Officials are now targeting more than 20,000 Canadian tourists annually by 2028.
Kigozi noted that Canada remains a key source market, with visitors known for longer stays and higher spending, factors that significantly contribute to sector revenue.
Officials say the familiarisation mission is expected to boost confidence among Canadian operators, encourage the development of tailored travel packages, and reinforce Uganda’s branding as a leading destination in Canada and the wider North American market.
