Tecno, the official global partner of the Total Energies CAF Africa Cup of Nations (AFCON) Morocco 2025, has unveiled its 2025 continent-wide campaign, “Power Your Moment.”
The initiative celebrates the joy, passion, and defining moments that shape Africa’s most iconic football tournament, while highlighting how Tecno’s AI-driven ecosystem enhances the everyday experiences of young Africans.
At the center of the campaign is the launch of Tecno’s musical brand film, also titled Power Your Moment. The film showcases how Tecno’s AI ecosystem powers pivotal moments in the daily lives of young Africans.
Amplifying the campaign is a collaboration with Afrobeats star Joeboy, serving as the Tecno Power Moment Featured Artist. His original soundtrack and cultural influence bring the energy and rhythm of contemporary African youth to the campaign.
The campaign is rooted in a core insight: Africa’s young generation is ambitious, determined, and unwilling to be defined by limits. Tecno aims to channel this energy, providing cutting-edge AI products that not only meet their needs but actively propel their ambitions forward.
The brand film explores four key emotional territories: Power Your Joy, Power Your Rise, Power Your Future, and Power Your Creativity. These narratives showcase how Tecno AI supports real moments—from Moroccan families enjoying enhanced match experiences with Tecno AI glasses, to young entrepreneurs leveraging the ecosystem to elevate their work.
The campaign also highlights students studying efficiently with Tecno AI, and young creators advancing their craft through AI-powered devices. Together, these stories demonstrate how technology and determination are shaping a brighter African future.
“Tecno’s Power Your Moment manifesto speaks directly to the heart of this generation: their refusal to wait, their drive to prove themselves, and their belief that their time is now. Tecno AI doesn’t just enable—it powers the unstoppable momentum of Africa’s youth rising,” said Jack Guo, General Manager of Tecno.
Beyond storytelling, Tecno is delivering real-world experiences. In AFCON host cities, the brand will open pop-up stores and fan zones where fans can explore smartphones, wearables, laptops, and AI-powered imaging.
These spaces will showcase how Tecno AI enhances match-day experiences, multitasking, and content creation. Technology-themed AFCON viewing parties will offer interactive experiences, while online AFCON-exclusive AI features will provide fans tools to create, connect, and express themselves.
Tecno’s commitment also extends to recognition and empowerment. The #PowerYourMoment Pan-African creator initiative invites young Africans to reinterpret four emotional themes—Moment of Glory, Joy, Rising, and Creativity—through photos and videos using Tecno devices.
Running from November 28 to December 5, the initiative includes a TikTok LIVE challenge focusing on Morocco, Algeria, and Egypt, with Joeboy’s brand film serving as a unifying inspiration.
The campaign will culminate in the selection of 60 top creators who will travel to Morocco during AFCON 2025 to attend the opening ceremony, visit Tecno pop-up stores, participate in an exhibition match with AFCON legends, and join Tecno Glory Night, an exclusive gala alongside players, creators, and brand representatives.
Through Power Your Moment, Tecno demonstrates how technology, culture, and personal ambition intersect at Africa’s defining sporting event. The campaign encourages young Africans to embrace AI-enabled creativity, seize opportunities, and define their own journey.