Members of the 12th Parliament have been urged to protect the image of Parliament by verifying facts before speaking to the media, maintaining professionalism during public engagements and building strong working relationships with journalists.
The call was made by the Assistant Director of Communication and Public Affairs, Grace Gidudu, during the ongoing induction seminar for Members of Parliament.
Her presentation focused on effective media engagement, ethical conduct and public communication in the digital age.
Gidudu cautioned legislators against making public statements without first confirming the accuracy of the information they intend to share.
"MPs have been asked to protect the image of Parliament. Avoid comments without facts. Verify facts before going to the media. Do not shoot yourself in the foot," she told the legislators.
She also urged MPs to remain composed and professional during interviews, debates and other media appearances, warning that emotional outbursts could damage both their personal reputations and the image of Parliament.
"Be ethical and professional even when there are disagreements. Even when you are live on air, be professional and avoid shouting because it will destroy your image," she said.
Gidudu further encouraged legislators to strengthen their digital presence, describing social media as an essential platform for engaging with constituents and communicating their work.
"Develop your online social media presence. Establish a clear social media strategy," she advised.
She also underscored the importance of maintaining positive relationships with journalists covering Parliament, saying such relationships can contribute to accurate reporting and effective communication, particularly during challenging situations.
"Build good working relationships with journalists under the Uganda Parliamentary Press Association. Positive relationships will be good during challenging times," Gidudu said.
The guidance comes as Parliament continues to induct both newly elected and returning Members of Parliament on their roles, responsibilities, ethical conduct, oversight functions and public communication, with the aim of strengthening accountability and enhancing public confidence in the institution.
