Mastercard has expanded its global lifestyle platform, Priceless.com, to Africa, giving cardholders access to curated travel experiences across nine destinations, including Uganda.
The new Priceless Africa platform features experiences spanning Uganda, Rwanda, Kenya, Tanzania, South Africa, Ghana, Morocco, Mauritius and Zimbabwe, allowing travellers to book exclusive cultural, wildlife, culinary and adventure activities.
Among the experiences available are gorilla trekking in Uganda's Bwindi forests and Rwanda's Volcanoes National Park, hot air balloon safaris over Kenya's Amboseli, walking tours of Ghana's Cape Coast Castle, traditional dhow sailing in Zanzibar's Menai Bay, and wildlife conservation experiences in South Africa's Kruger National Park.
Mastercard said the platform is designed to connect travellers with authentic local experiences while enabling secure and seamless digital payments throughout their journeys.
Cardholders will also access a range of travel benefits, including savings on hotels and flights, airport lounge access, car rental services and bookings through leading travel platforms.
The expansion comes as Africa continues to emerge as one of the world's fastest-growing tourism destinations. According to UN Tourism, the continent welcomed 81 million international visitors in 2025, representing an 8 percent increase compared to the previous year.
Ahmed Abdel-Karim Hussein, Mastercard's Executive Vice President for Integrated Marketing and Communications in Eastern Europe, the Middle East and Africa, said modern travellers are increasingly looking for authentic experiences rooted in local cultures.
"With Priceless Africa, we are opening the door to authentic, unforgettable experiences while ensuring Mastercard's secure and seamless payments support every step of the journey," he said.
Mastercard said additional experiences will be added throughout 2026 as the company expands the platform into more African markets.
