Technology experts have called for affordable internet access and wider digital inclusion as artificial intelligence-powered home appliances gain ground in Uganda’s consumer electronics market ahead of the FIFA World Cup 2026™.
The calls came as Hisense Uganda officially launched its FIFA World Cup 2026™ campaign in Kampala, unveiling a nationwide consumer promotion featuring weekly prizes, raffle draws and fan experiences as excitement builds towards football’s biggest tournament.
Speaking during the launch, the company’s Group Head of Marketing, Jonathan Kyetume, said Uganda is entering a new era of digital transformation where consumers can remotely manage household appliances through artificial intelligence-powered mobile applications.
“We are in a space right now where artificial intelligence is happening. AI is here,” Kyetume said. “Imagine having your smart TV, smart air conditioner and smart fridge all connected and controlled through an application on your phone.”
According to the company, some of its latest technologies allow users to remotely switch on appliances, regulate temperatures and customise entertainment settings using smart applications.
Kyetume said the company’s flagship innovations ahead of the FIFA World Cup 2026™ include laser televisions, RGB Mini-LED TVs, smart refrigerators and AI-enabled air conditioners designed to improve home entertainment experiences.
Technology analysts say the growing use of AI-powered electronics signals a major shift towards smart living and connected homes in Uganda, especially among urban consumers.
Speaking to this publication, Solomon King said artificial intelligence is steadily transforming everyday life by integrating automation into ordinary household appliances.
“Artificial intelligence is no longer a futuristic concept. We are now seeing AI integrated into ordinary household appliances, and this has the potential to improve energy efficiency, convenience and digital literacy among consumers,” he said.
However, experts warned that high internet costs and limited connectivity in rural areas could slow down the adoption of AI-powered technologies across the country.
Kyetume acknowledged the challenge, saying affordable internet remains critical if more Ugandans are to benefit from smart technology and artificial intelligence.
“One of the key things we advocate for is inclusion. If internet becomes affordable and accessible, more Ugandans will be able to enjoy the full benefits of smart devices and connected technology,” he said.
As an Official Sponsor of the FIFA World Cup 2026™, the company said the campaign is aimed at connecting consumers through innovation, entertainment and sport while bringing fans closer to the tournament through advanced viewing technology.
Speaking at the launch, Ivan Simon Kakembo, Marketing Manager at Hisense Uganda, said the World Cup partnership provides an opportunity to connect with consumers through football.
“The FIFA World Cup is one of the world’s most celebrated sporting events and provides a unique platform for Hisense to connect with consumers through their passion for football. We are proud to continue our journey as an Official Sponsor of the FIFA World Cup 2026™ and bring fans closer to the action through innovative technology and unforgettable viewing experiences,” Kakembo said.
The nationwide sales promotion will run from June 1 to June 30, 2026, covering selected televisions, refrigerators and air conditioners available through official showrooms and authorised dealers across the country.
Customers who purchase selected products during the promotion period will qualify for weekly raffle draws and giveaways, with winners to be announced through the company’s official communication channels and participating retail outlets.
The campaign will also feature football watch parties and activations in partnership with Nile Special.
Speaking at the launch, Nile Special Brand Manager Eric Malinga said the partnership will involve fan engagement activities and rewards for customers during the tournament buildup.
Officials added that campaign activities will extend to regional towns including Mbarara, Gulu, Arua, Jinja and Mbale through partnerships with local distributors and retailers.
Industry analysts say growing investment in AI-powered consumer electronics reflects increasing competition among technology firms seeking to position themselves within Uganda’s expanding digital economy.