Miss Tourism Uganda has entered a strategic partnership with Egypt Air to promote tourism and cultural ties between Uganda and Egypt, officials announced Friday.
The deal, described as a landmark agreement, is aimed at increasing the pageant’s international visibility while strengthening bilateral tourism through a joint venture framework.
As part of the agreement, Egypt Air will offer 12 air tickets to the winners of the 2024 and 2025 Miss Tourism Uganda editions to facilitate cross-border tourism promotion.
“This collaboration is a big step toward elevating Miss Tourism Uganda into a world-class tourism platform,” said the pageant’s CEO during the signing ceremony.
He emphasised the need for global partnerships to expand the reach and impact of Uganda’s tourism sector.
Egypt Air’s Country Manager, Kamal Ahmed, said the initiative is expected to boost passenger traffic between Kampala and Cairo and could lead to more frequent flights between the two capitals.
He added that the partnership would not only promote travel but also empower youth through exposure and skills development.
The Miss Tourism Uganda 2025 grand finale is scheduled for September 5 at Serena Hotel in Kampala.