Brian Ahumuza also known as Abryanz has launched a new clothing line called "When no one is watching," to mark a decade of fashion excellence.
According to Ahumuza, his brand has been one that is driven by the aspiration to lead a new way for a proudly Ugandan heritage, and the newly launched clothing line will take a stance and be a voice for the spirit of African youth and general state of mind.
Ahumuza said that with this new clothing line, Ugandans will now contribute to the global community in the creative and fashion industry at large.
The rebirth of the brand’s look and feel enhances the apparel space that the brand wishes to reach and is led by the concept of “merchandise drops”.
This will use themes of inclusion and diversity of community in both an ergonomic and socially inclined mandate.
Rather than just a fast fashion brand with no message, this new found proposition will inspire patriotism of its identity and honest representation of its sense of belonging.
The new clothing line offers styles in staple essentials ranging from unisex tracksuits, branded t-shirts showing off the new brand logos, caps, underwear for both male and female and high-end fashion eyewear.