Markets across Uganda are coming alive as the Royco Flava Boss campaign rolls out nationwide, with activation teams already engaging consumers following the campaign’s launch on Saturday.
The one-month campaign by Royco is bringing the brand directly to the people through vibrant market activations, starting in Busega and set to move across key towns and regions before wrapping up in Masaka.
For generations, Royco has been a trusted cooking companion in Ugandan homes, known for enhancing everyday meals with rich taste and flavor. The Flava Boss campaign builds on this heritage, positioning the brand as the go-to for bold, great-tasting meals.
Speaking about the campaign, Unilever Marketing Manager Grace Nandawula said the initiative is focused on deepening the brand’s connection with consumers on the ground.
“Royco has been part of Ugandan kitchens for years, and this campaign is about celebrating that connection. Through Flava Boss, we are bringing that experience directly to our consumers and reinforcing the role we play in enhancing everyday meals,” she said.
Over the coming weeks, activation teams will continue to move across markets nationwide, offering consumers interactive experiences and a chance to engage directly with the brand.
Consumers can expect to see the Flava Boss teams in markets across the country as the campaign continues to unfold.