Uganda Breweries Limited announces sustainability partners for 2024 Bell ObaFest

Set to attract over 20,000 revelers, Bell ObaFest returns in a three-day beer celebration marked with various beer activities and driving social impact.

Uganda Breweries through its flagship beer, Bell Lager has today announced this year’s sustainability partners Coca Cola- the hydration partner and a transportation partner, Safe Boda to co-organize the second edition of Bell Obafest, a beer celebration set to take place this month from the 18^th to the 20^th at Jahazi Pier Munyonyo.

The announcement marks the continued efforts by UBL towards achieving a 10-year sustainability action plan; Society 2030: Spirit of Progress with ambitious targets to enable the company to make measurable progress on the 13 sustainable development goals through to doing business the right way.

 This has been realized through championing sustainable business practices by promoting inclusion and diversity through an ongoing collaboration with Light for the World at the festival and promoting responsible drinking while mitigating drunk driving by revelers throughout the three days of the festival among other pillars.

Speaking at the press briefing, Lillian Kansiime the Bell Lager Brand Manager Uganda Breweries emphasized the importance of sustainable business practices to mitigate the diverse effects of overconsumption to consumers if not regulated.

“As a business, Uganda Breweries is committed to promoting sustainable business practices within the environment it operates. Throughout the three-day celebration, this commitment will be reflected through enabling responsible drinking and encouraging moderation as a means of addressing harmful use of alcohol through the partnership with Coca-Cola Beverages Uganda and Safe Boda”, she added. 

Set to attract over 20,000 revelers, Bell ObaFest returns in a three-day beer celebration marked with various beer activities and driving social impact.

While handing over a Shs10m cheque and 100 cartons of drinking water contribution towards this year’s Bell ObaFest, Fiona Kemigisha, the Ag. Channel & Trade Marketing Manager Coca-Cola Beverage Uganda noted that CCBU is driven by actively encouraging informed choices and balanced lifestyles for their consumers and this partnership is a testament to this commitment as the official hydration partner at the Bell ObaFest.

Speaking on behalf of Safe Boda, Calvin Mukooli highlighted discounted and secure safe boda and car rides for all revelers throughout the three days of the festival and expressed the need for continued partnerships to guarantee consumer safety.

Once again, Bell ObaFest is partnering with Asante Waste Management to ensure proper waste management during and after the festival.