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Kisembo Cites Two-Decade East African Integration Record in Bid for EALA

Ronex Kisembo says his nearly two decades of promoting East African integration through youth initiatives, sports diplomacy, cultural exchange, strategic communication and advocacy make him well qualified to represent…

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KAMPALA — East African Legislative Assembly (EALA) aspirant Ronex Kisembo has anchored his campaign on what he describes as nearly 20 years of advancing regional integration, arguing that his work across sports, culture, tourism, media and youth engagement demonstrates the experience required to represent Uganda in the East African Community's legislative arm.

Rather than presenting himself solely as a politician, Kisembo says he has spent almost two decades building initiatives aimed at bringing East Africans together, beginning with his volunteer service at the East African Community Secretariat in Arusha in 2007 and continuing through regional peace campaigns, Kiswahili promotion, cultural exchanges and cross-border sporting events.


His campaign comes as Uganda prepares to elect its next representatives to EALA, where candidates are required under the Treaty for the Establishment of the East African Community to demonstrate a track record of promoting the bloc's ideals and objectives.

According to Kisembo, his journey in advancing East African integration began in 2007 when he volunteered at the East African Community Secretariat in Arusha under Ambassador Stephen Mbundi. During that period, he wrote articles for The Arusha Times highlighting the benefits of regional integration and advocating closer cooperation among partner states.

He later founded Afrika Mashariki Fest, a youth-focused initiative that uses sports, arts, culture and dialogue to foster unity among East Africans.

Through the initiative, Kisembo says he organised regional marathons, cultural festivals and leadership dialogues aimed at strengthening a shared East African identity, particularly among young people.

Among the programmes he highlights is the Afrika Mashariki Fest Marathon, held between 2015 and 2016, which he says raised awareness about East African integration while attracting private sector sponsorship for regional activities.

In 2016, he organised the Afrika Mashariki Dialogue and Awards Gala at Munyonyo to recognise the founding fathers of the East African Community and individuals credited with reviving the regional bloc.

The event sought to celebrate the region's shared history while encouraging greater appreciation of East African cooperation.

Kisembo also cites peacebuilding initiatives among his contributions to regional integration. In 2017, he organised the Bujumbura Peace Run following political unrest in Burundi, saying the event promoted reconciliation, patriotism and regional solidarity through sports.

He says this effort was expanded through the East African Community Cycle Tour and Pedal for Peace Series, which sought to encourage cross-border friendship and peaceful coexistence among citizens of partner states.

Kisembo further says he successfully campaigned for the East African Community flag to be flown during the 2016 Rio Olympic Games and again during the Tokyo Olympic Games to symbolise regional unity despite individual national participation.

He has also positioned himself as an advocate for Kiswahili, which is recognised as one of the East African Community's official languages.

According to Kisembo, he represented Uganda at the International Kiswahili Conference in Havana, Cuba, and later organised Uganda's first International Kiswahili Conference at Kololo in 2025 to promote the language's role in regional integration.

Tourism has also featured prominently in his integration agenda. Through the Twende Zetu Butiama Pilgrimage Safari, organised in 2024 and 2025, Kisembo says he promoted cultural tourism by taking participants to the ancestral home of Tanzania's founding President, Mwalimu Julius Nyerere, in Butiama.

Beyond regional programmes, Kisembo says he has attended every African Union Heads of State Summit in Addis Ababa since 2017 using personal resources, as well as East African Community Heads of State summits in Arusha since 2014, experiences he says have broadened his understanding of regional policy and diplomacy.

Outside integration work, Kisembo has built a career in strategic communications through Precision Media. During the COVID-19 pandemic, he says the company voluntarily supported Uganda's Ministry of Health with public health communication campaigns.

Within the National Resistance Movement, Kisembo says he has contributed to party branding and political communication, including redesigning the party's vector logo, branding the NRM Secretariat, supporting communication initiatives in district structures and producing audiovisual campaign messages for President Museveni during the 2026 presidential campaign.

He also cites the establishment of the UPDF Tarehe Sita Marathon in 2018 as part of his efforts to strengthen civil-military relations while mobilising corporate support in recognition of Uganda's peace and stability.

According to Kisembo, he has also participated in leadership and governance conferences across Havana, Paris, Seoul, Berlin, Tokyo, Pretoria, Beijing, Delhi, Accra and Lagos between 2018 and 2025.

This is not his first attempt to join EALA. He contested for a seat in 2022, saying he wanted to transition from civil society advocacy into legislative leadership where he could promote East African integration through policy and legislation.

Kisembo says that, if elected, he will advocate for the elimination of non-tariff barriers, stronger regional security cooperation, promotion of Kiswahili, greater youth participation, peacebuilding, cultural exchange, tourism and the free movement of people, goods and services across the East African Community.

Supporters argue that his long involvement in regional initiatives demonstrates that his interest in EALA is rooted in sustained advocacy rather than short-term political ambition.

Uganda's Parliament is expected to elect the country's next representatives to the East African Legislative Assembly in accordance with the provisions of the EAC Treaty and the Rules of Procedure governing EALA elections.

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