The engagement included a guided tour of the media hub, where the MTN delegation gained insight into Salam TV’s broadcast and digital platforms, and how these could be leveraged to support MTN’s enterprise offerings.
Both parties expressed optimism about the prospects of working together, noting that a partnership could enhance visibility, improve customer engagement, and create value for stakeholders.
"We look forward to a fruitful partnership," said Justina Ziraba, a representative from MTN Uganda, who also expressed appreciation for the engagement and training session hosted by Salam TV.
The meeting ended on a positive note, with both teams signalling readiness to explore concrete areas of collaboration in the near future.