Uganda’s tourism sector is entering what industry leaders describe as a defining phase, as rising wildlife populations and renewed strategic planning fuel ambitions for sustained growth by 2026.
After welcoming more than 1.4 million visitors in 2024 and contributing approximately $1.3 billion to the national economy, the industry is shifting its focus from post-pandemic recovery to long-term competitiveness.
Tourism supported more than 800,000 jobs last year, underscoring its importance as one of the country’s leading economic pillars.
The renewed momentum was evident at the launch of the Uganda Tourism Association Strategic Plan 2026–2030 at Speke Resort Munyonyo, where public and private sector players outlined a coordinated roadmap for the next five years.
State Minister for Tourism, Wildlife and Antiquities Martin Mugarra Bahinduka called for stronger collaboration across the private sector and a renewed commitment to sustainable tourism practices.
He emphasized that workforce development, improved employability, and expanded market access will be critical if Uganda is to compete effectively with other destinations in the region.
UTA President Yewagnesh M. Biriggwa said the new strategy seeks to reposition the private sector as a more unified and influential voice in shaping tourism policy and driving sector growth.
Meanwhile, Uganda Tourism Board CEO Juliana Kagwa stressed the need for targeted branding and strategic promotion as Uganda prepares for increased regional and international travel flows.
Beyond marketing and infrastructure, conservation remains central to Uganda’s tourism appeal.
According to Uganda Wildlife Authority Public Relations Manager Bashir Hangi, wildlife populations are steadily increasing following years of sustained conservation investment.
Uganda’s elephant population has grown from about 6,000 to nearly 8,000. The country’s rhino population has risen from just six animals in 2000 to 59 today — a widely recognized conservation milestone.
Mountain gorillas, one of Uganda’s flagship attractions, have also shown encouraging growth. The 2018 census recorded 602 gorillas in the Virunga Massif and 459 in Bwindi Impenetrable National Park. Nearly 100 births have been recorded in Bwindi over the past three years, with updated census results expected to reflect further increases.
In the Rwenzori region, approximately 1,400 chimpanzees have been documented, with studies underway to assess their long-term tourism viability.
The wildlife authority has also undertaken strategic translocations to strengthen ecosystems and expand tourism circuits. Uganda kobs have been moved from Kabwoya to Ajai Wildlife Reserve, buffaloes from Murchison Falls to Ajai, and rhinos from Ziwa to Ajai.
Plans are underway to import 30 additional rhinos for eventual reintroduction into Kidepo Valley National Park.
Addressing concerns surrounding the ongoing election season, Hangi said there has been no significant negative impact on park visitation. While visitor numbers have dipped slightly, he attributed the decline to seasonal transitions, noting that another surge is expected around June.
As Uganda sets its sights on 2026, stakeholders agree that success will depend on more than visitor statistics. Sustainable growth, conservation achievements, skilled human capital, and stronger public-private collaboration will define the next chapter.
For Uganda’s tourism sector, the ambition is clear: not just to grow bigger — but to grow better.