By Martha Ayedo
BLACK, Uganda’s first Direct-to-Consumer Audio and Wearables brand, and a leader in innovative technology, has announced the upcoming release of its next-generation lineup of audio and wearable devices, now available for pre-launch on their website.
The announcement marks another bold step in BLACK’s mission to redefine sound, stamina, and durability for the modern listener — whether at the gym, on the move, or in the studio.
Pioneering Features Include:
Refined Noise Cancellation: Advanced hybrid ANC+ENC technology that delivers crystal-clear sound while eliminating unwanted background noise.
Extended Playtime: Industry-leading battery performance designed for non-stop listening that lasts up to 60 hours.
BlackFit X Smart Watch – Waterproof Durability: Built to thrive through rain, sweat, and adventure; perfect for Uganda’s dynamic lifestyle.
All-Day Comfort: Ergonomic design for a secure fit, ensuring comfort through long commutes, workouts, or studio sessions.
“At BLACK, we are not just making devices; we are building experiences that merge performance, design, and culture,” said Mourice Aliganyira, Co-Founder and Head of Marketing & Brand at BLACK. “Our new products embody that promise: bold sound, lasting power, and everyday reliability.”
The new range — featuring the BLACK Bass Head X, Bass Boom, Bass Blast, and Bass Drum 3 — underscores BLACK’s focus on accessibility, innovation, and premium quality engineered for Ugandan consumers.
Strengthening Ties with the Culture
As part of its growing influence in Uganda’s creative and entertainment space, BLACK continues to collaborate with Next Radio, the country’s leading urban youth station. The partnership has provided a vibrant platform to connect BLACK’s innovation with listeners who live and love sound — reinforcing both brands’ shared passion for music, technology, and culture.
With limited-time pre-launch offers now live, customers can enjoy early-bird discounts and exclusive product access ahead of the official release.
Visit BLACK’s website to explore the collection and reserve your favorite device today.
About BLACKLYF
BLACKLYF is a Ugandan lifestyle consumer electronics brand that delivers high-quality, durable, and stylish audio and wearable products designed for today’s fast-paced, connected world. From Bluetooth speakers to smartwatches, BLACK combines performance, culture, and innovation to power everyday experiences.
