The session, scheduled to take place at Nomad, will explore the timely theme “Artificial Intelligence, Cameras & the Future of Creativity.” It will bring together filmmakers, photographers, content creators and digital storytellers interested in understanding how rapidly evolving technology is reshaping the craft of visual storytelling.
Over the past decade, Sasha Vybz has built a reputation as one of Uganda’s most influential cinematographers, known for producing striking visuals across music videos, documentaries and film productions.
His collaborations with some of the country’s biggest music stars, filmmakers and corporate organisations have helped push Ugandan videography toward a more cinematic and globally competitive standard.
At the Creators Lab, Sasha is expected to take participants behind the lens, sharing insights on how emerging technologies, particularly artificial intelligence, are beginning to influence filmmaking, editing, visual effects and storytelling itself.
The conversation will also examine how creators can embrace these tools while preserving the originality, emotion and human perspective that make powerful stories resonate with audiences.
Beyond the technology discussion, the session will explore how visual creators can build sustainable careers in an increasingly competitive digital economy.
From developing a distinctive visual style to navigating production realities and attracting clients, Sasha will share lessons drawn from years of working at the forefront of Uganda’s visual production industry.
The Guinness Smooth Creators Lab has steadily grown into a platform where emerging creatives interact directly with industry trailblazers.
Previous editions have featured leading voices across different creative fields, including digital art innovator Natasha Karungi, popularly known as Kashushu, who recently led a session on how creatives can distribute, monetise and scale their work in the digital space.
Through the initiative, Guinness Smooth continues to move beyond inspiration by equipping young creatives with practical knowledge, industry exposure and networks that can help transform passion into sustainable creative careers.
“We want upcoming creators to have access to seasoned creators, not so they can become copies of them, but so they can learn from their journeys and then add their own unique twist to the art forms they pursue.
The goal of the Guinness Smooth Creators Lab is to inspire creatives to refine their craft, find their voice, and make their work truly their own. I believe this Visual Storytelling Edition, featuring the legendary Sasha Vybz, will be one for the books,” said Denise Paula Nazzinda, Guinness Brand Manager.
As the Creators Lab continues to move across Kampala’s creative spaces, each edition highlights a different creative discipline while building bridges between talent, knowledge and opportunity.
For Uganda’s next generation of storytellers, the upcoming session may be more than just a masterclass, it could become the moment when creative passion meets direction.