Guinness Smooth is set to launch a new in-bar creative activation series on December 11, at Fox Lounge in Mukono, introducing a fresh blend of music, fashion, and art designed to inspire young Ugandans to express themselves under the “Make It Yours” platform.
The first edition will be headlined by award-winning singer and multi-instrumentalist Elijah Kitaka, with support from celebrated nightlife host MC Viana Indi.
According to the organisers, the experience will merge premium entertainment with interactive consumer engagement.
The activations will run from December 2025 to February 2026 across Kampala and surrounding regions, giving consumers a chance to enjoy a premium Guinness Smooth cocktail and shandees experience alongside the Smooth Creators space, where they can explore hands-on music, fashion, and art labs.
Guests will also experience live performances, live studio creations, DJ sets, interactive art walls, and fashion showcases curated by emerging Ugandan designers. Throughout the series, Guinness Smooth will offer exclusive merchandise and other giveaways.
Speaking ahead of the launch, Denise Nazzinda, Premium Beer Brand Manager at Uganda Breweries Limited, said:“Guinness Smooth has always been about celebrating creativity, individuality, and the unique flair of Uganda’s next generation.
With these in-bar experiences, we are giving consumers a platform to make the night truly theirs, through music, art, fashion, and unforgettable shared moments.
We couldn’t be more excited to kick off this journey with Elijah Kitaka, MC Viana Indi, and the incredibly vibrant creative community that defines Kampala.”
The in-bar series is part of Guinness Smooth’s wider mission to elevate young creatives and redefine the modern beer occasion through dynamic cultural collaborations.
Each activation will feature the Smooth Creators Lab, giving consumers the opportunity to learn, design, create, and interact directly with leading talent across the creative industry.
The December edition at Fox Lounge will set the tone for the months ahead, bringing together trendsetters, music lovers, artists, fashion enthusiasts, and Guinness Smooth loyalists for a truly distinctive night.