MultiChoice Uganda has unveiled its latest captivating telenovela, Loving Beyond, a drama set against the vibrant backdrop of Uganda’s competitive sugar industry. The show delves into the simmering rivalry between two influential families—the Lutaayas and the Lules.
Set in Uganda’s sugar belt, Loving Beyond follows Nakki Lutaaya, portrayed by rising star Gibril Igale, whose return home triggers events that challenge generations of hostility and awaken long-buried tensions between the two families.
Veteran actors Nuwa Wamala Nnyanzi and Settimba Sempala Charles take on the roles of Mr. Lutaaya and Mr. Lule, patriarchs on opposing sides of the feud. Their powerful performances, combined with a seasoned ensemble, promise to keep viewers enthralled.
Speaking during the launch, Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, urged Ugandans to pursue excellence in local film production to ensure Ugandan stories are told compellingly and competitively on the global stage.
“We are delighted to launch Loving Beyond, a show that offers a glimpse into Uganda’s lucrative sugar sector through the eyes of Ugandans,” Jamugisa said. “This series, like other local productions on Pearl Magic Prime and Pearl Magic, shows that how we package our stories is what makes them compelling. Ensuring the highest quality of our work is essential for competing favourably internationally.”
Jamugisa also encouraged young creatives to prepare for opportunities in the industry, reaffirming MultiChoice Uganda’s commitment to developing local talent through M-Net.
“I urge young and emerging talents to hone their skills for future opportunities. Our newly launched show features a talented cast and well-structured storylines. As the leading supporter of local content, we are committed to nurturing young talent through initiatives such as the MultiChoice Talent Factory (MTF) and various skilling masterclasses,” he added.
Jamugisa further noted that through M-Net, MultiChoice Uganda continues to invest in both licensed and commissioned content, boasting more than 2,500 hours of local programming across Pearl Magic and Pearl Magic Prime. The portfolio includes favourites such as Sanyu, Prestige, Crossroads, Kampala Crème, Damalie, Date My Family, Juniors Drama Club, Mizigo Express, Hotel Mara, Khalayi Beats, and Popi, among others.
Margaret Mathore, Head of Channels at M-Net East Africa, welcomed the new drama as another testament to M-Net’s dedication to promoting Ugandan stories.
“We are delighted to unveil yet another truly Ugandan masterpiece. Loving Beyond will explore who we are as Ugandans—our society, our families, our sugar sector, and our love stories. By creating stories that stay true to who we are, we hope not only to entertain but to connect with our audiences in a way that inspires and speaks to our shared conscience,” Mathore said.
The show’s producer, Jerry Sesanga, expressed gratitude to MultiChoice Uganda for its steadfast support of local content and its commitment to empowering young creatives.
“Loving Beyond is the result of meticulous planning and countless hours spent crafting the best way to tell a truly Ugandan story,” Sesanga said. “Achieving the right balance between authenticity and quality requires deep reflection and collaboration. M-Net played a vital role in helping us bring this vision to life.”
He encouraged young filmmakers to embrace collaboration to advance the country’s growing film industry. “I implore young filmmakers to adopt the spirit of collaboration so that we can collectively grow our budding industry.”
Over the years, MultiChoice Uganda has continued to champion the local film sector by launching outstanding homegrown shows on Pearl Magic Prime and Pearl Magic. This commitment aims to broaden the content offering and deliver stories that deeply resonate with Ugandan audiences.