Bell Citrus, the bold and zesty newest variant in the Bell family, is proud to announce its partnership with local hero and international Afro-pop sensation Joshua Baraka for his debut solo concert, “Into the B’raka Land.”
Set for Saturday, November 29, 2025, at the Ndere Cultural Center, the collaboration celebrates a fresh cultural wave as two rising forces in Ugandan entertainment come together.
Just as Baraka continues to twist the rules of Ugandan music with his evolving catalogue of hits and heartfelt ballads, Bell Citrus is redefining the beer experience with a citrus-infused flavor crafted for the modern, vibrant socialite who enjoys life with a spark.
Bell Brand Manager Lillian Kansiime highlighted the synergy between the two.
“The story and energy behind Joshua Baraka’s first major concert is exactly what Bell Citrus is about. He represents the very best of Ugandan creativity, and we believe such a great moment deserves a great refreshment. By supporting Joshua, we’re adding our signature zest to the experience and ensuring the ‘B’raka Land’ moment is as rich as it can be.”
Since his breakout, Baraka has reshaped the Ugandan soundscape—fusing Afro-fusion, R&B, and dancehall into a global phenomenon. As he now invites fans “Into the B’raka Land,” Bell Citrus is stepping in to ensure the vibe stays flavorful and undeniably fresh.
Baraka expressed his excitement about the partnership and the upcoming show:
“B’raka Land has always been about creating a world where people can be themselves and get lost in the music. As my ‘baby steps’ turn into giant strides, I’m hyped to have Bell Citrus on board for this milestone because they understand that fresh energy. We’re about to create a core memory for Kampala—the vibe is going to be unmatched.”
This commitment extends to crafting an unforgettable fan experience. Aly Alibhai of Talent Africa Group offered a glimpse of what's in store:
“We’re building ‘B’raka Land’ as a physical world for one night only. From the moment you arrive at Ndere Center, the environment, the energy, and the sound will directly reflect Joshua’s artistry. Partnering with an innovative brand like Bell Citrus allows us to amplify that vision in a way that is immersive and incredibly fun. Looking forward to Saturday.”