Seventy-five years after its first brew, Uganda's original beer, Bell Lager, has once again earned international recognition for the consistent quality that has defined the brand across generations.
Bell Lager has received a Gold Quality Award at the 2026 Monde Selection Awards, an independent international institute that evaluates and certifies the quality of consumer products.
The recognition comes as Bell marks 75 years of brewing in Uganda, reinforcing the brand's longstanding commitment to quality since its first brew in 1951.
Based in Brussels, Monde Selection assesses products through rigorous sensory analysis, laboratory testing and comprehensive quality evaluations conducted by international experts. Gold Quality Awards are presented to products that achieve scores between 80 and 89 percent, recognising excellence in taste, quality and production standards.
Commenting on the achievement, Bell Brand Manager Lillian Kansiime said the award reaffirms the brewery's unwavering commitment to quality.
"Winning Gold at Monde Selection again, in our 75th year, is a strong validation of the standards behind Bell Lager. This award proves that Bell's quality has remained consistent across generations and reflects the discipline, care and craftsmanship that go into every stage of our brewing process," Kansiime said.
For the past 75 years, Bell Lager has remained part of Uganda's cultural journey. Beyond brewing, the brand has supported Ugandan talent through partnerships such as the Pearl of Africa Music (PAM) Awards and Miss Uganda, while continuing to invest in the country's evolving creative industry through platforms such as Bell Obafest and Bell Jamz.
By celebrating established icons, creating opportunities for emerging artists and bringing communities together through music and shared experiences, Bell continues to promote Ugandan identity and creativity.
This year's anniversary celebrations are being held under the "Uganda's Very Own" campaign, a platform that celebrates the people, stories and cultural movements that define Uganda's originality and spirit.
"This recognition feels especially meaningful because Bell has always been, and continues to be, Uganda's Very Own. From everyday moments of connection to milestone celebrations and music experiences, the brand has consistently been present where Ugandans come together. It is indeed a proud moment," Kansiime added.
Bell said the Gold Quality Award from Monde Selection serves as independent international recognition of the quality standards the brand has consistently maintained throughout its 75-year history.