Vision Group joins Next Media for UB40 featuring Ali Campbell concert 

Vision Group has announced its sponsorship of the UB40 Featuring Ali Campbell concert, set to take place on December 21, 2023, as part of Next Media's 15th-anniversary celebration.

Vision Group's involvement in this grand event reflects its commitment to fostering media collaboration and creating a more vibrant and engaging media landscape for Ugandan audiences.

Lorraine Tukahirwa, Head of Marketing and Communication at Vision Group, expressed her excitement about the partnership, stating, "We are thrilled to join Next Media and Talent Africa in bringing this incredible concert to Ugandan audiences. UB40, Featuring Ali Campbell, is a legendary band with a rich and enduring legacy, and we are honored to be a part of their grand return to Uganda."

Vision Group's extensive media reach, spanning print, radio, television, and digital platforms, will play a crucial role in promoting the UB40 concert. The company's strategic outdoor billboards, Vision Outdoor, will serve as a media sponsor for the event, showcasing the concert's message and providing a unique promotional platform.

This collaborative effort further strengthens the bond between Vision Group and Next Media, two media giants committed to shaping the industry's future. Together, they aim to elevate the media landscape and deliver exceptional experiences for their audiences.

As Vision Group joins Next Media in commemorating its 15th-anniversary milestone, the UB40 Featuring Ali Campbell concert promises to be a momentous occasion filled with nostalgic melodies and electrifying performances. The concert will undoubtedly resonate with Ugandan audiences and beyond, marking a significant chapter in the country's entertainment scene.