Nile Breweries have introduced a new brand under its eagle family of brands called Eagle Poa. The new brand has been launched at Nile breweries head office in Luzira.
Speaking about a new product, the brand manager Maureen Komugisha revealed that as a company they wanted to tap into in agricultural products like sorghum, maize, millet and many more to create a beer for all Ugandans.
Maureen revealed that whenever one takes the beer, they support the farmer’s network across the country that supply the produce used to make the beer that’s maize and sorghum.
The corporate affairs director Onapito Ekomoloit said that the portfolio role for the Eagle brand has been recruiting from the informal alcohol sector, something the brand has done commendably well.
He added that some of the alcohol consumed in our communities is not monitored by any regular which brings into questions standard issues.
This is the reason why in the past the country has had fatalities resulting from people drinking such alcohol. Eagle Poa is coming to fill that space so that everyone has access to well brewed alcohol
Eagle Poa is a refreshing beer made from high quality locally sourced maize and epuri puri sorghum offering, richly rewarding, crispy taste after a day’s work.
It’s the refreshing beer perfect for drinking occasion in the evenings of afternoons over the weekend