Next Media, Uganda’s leading multi media organisation has signed a partnership with the French Embassy in Uganda to promote and attract investment and tourism to Uganda.
The French Ambassador, Stephanie Rivaol noted that this is one of the initiatives to strengthen Africa ties with France.
Joseph Kigozi the chief strategy officer signed the partnership on behalf of Next Media while Rivoal on behalf of the embassy.
The partnership that started with the friendship week will see NBS TV’s continued coverage of events and activities organised by the embassy.
NBS TV will host a show dubbed “Bonjour de France” to showcase French culture, cuisine, lifestyle and tourism just to mention a few.
The show to be aired soon is expected to run on a weekly basis.
Rivoal stressed that whereas there are French companies investing in Uganda more can be done to attract investment.