The campaign targets boda boda riders, farmers, traders, market vendors, artisans, mechanics, salon operators, tailors and other self-employed Ugandans, offering a flexible savings scheme designed to accommodate irregular incomes.
Over the past several months, NSSF teams have visited districts including Omoro, Bududa, Sironko, Lira, Ggaba, Mubende, Kyegegwa, Kiryandongo and Kole, reaching thousands of people through community engagements, market activations and partnerships with SACCOs, cooperatives, local leaders and grassroots organisations.
Unlike conventional pension schemes that require fixed monthly contributions, SmartLife Flexi allows members to save whenever they are able, making it easier for informal sector workers to build retirement savings without the pressure of regular payments.
Speaking about the campaign, NSSF Manager for Livelihood Dennis Marsha Kabuuka said the initiative is part of the Fund's commitment to expanding access to social security across Uganda.
"This initiative is aimed at securing every Ugandan's future. Through SmartLife Flexi, we are taking social security closer to communities that have traditionally had limited access to retirement savings. Every Ugandan deserves the opportunity to build financial resilience and prepare for life beyond their working years," Kabuuka said.
In addition to registering new members, the campaign promotes financial literacy by equipping community members with practical skills in saving consistently, managing finances and planning for the future.
It also seeks to change the perception that retirement planning is only meant for people in formal employment.
By working closely with local leaders and community organisations, NSSF has made it easier for people in underserved areas to access information about the scheme and register within their own communities.
With the informal sector accounting for the largest share of Uganda's workforce, the Fund says SmartLife Flexi is helping to deepen financial inclusion, promote a culture of saving and strengthen household financial resilience.
As the campaign expands to more districts, NSSF says it remains committed to ensuring that every Ugandan, regardless of occupation or income level, has the opportunity to save for a secure financial future.
The campaign's message remains simple: every Ugandan can begin building a more secure future by choosing to save today.