An Egyptian delegation that has been touring Uganda for 10 days has expressed strong confidence in the country’s tourism and investment potential, following visits to key conservation areas, cultural sites, and agribusiness projects aimed at promoting Uganda’s Economic and Commercial Diplomacy agenda.
The delegation, which was in the country from April 19 to 29, 2026, was part of a strategic engagement designed to deepen tourism linkages and strengthen bilateral economic relations between Uganda and Egypt.
Their itinerary covered some of Uganda’s most prominent tourism destinations, including Murchison Falls National Park, Kibale Forest National Park, Bwindi Impenetrable National Park, Queen Elizabeth National Park, and the Source of the Nile.
The programme also included exposure to community-based tourism initiatives and agritourism enterprises in western Uganda.
A key highlight of the visit was an immersive experience at Emburara Farm Lodge, where delegates were introduced to Uganda’s pastoral culture and the iconic Ankole long-horned cattle, often cited as a symbol of the country’s heritage and agritourism potential.
Delegates described Uganda as a unique destination offering both tourism and investment opportunities beyond traditional travel experiences.
Documentary photographer Ashraf Talaat said Uganda stood out for its authenticity and diversity of experiences.
“This journey has redefined how we experience destinations. Uganda offers something rare—authenticity, diversity, and a human connection that stays with you,” he said.
Egyptian actor Mahmoud Hemida said the country’s tourism experience had broader economic implications, including potential investment interest.
“This has been a deeply personal and transformative experience. Uganda is not only a place to visit—it is a place to connect, and potentially to invest in and grow with,” he said.
Ugandan tourism operators involved in hosting the delegation said such engagements are critical in positioning Uganda within global tourism and investment value chains.
Florence Tumwebaze, founder of Emburara Farm Lodge, said the visit reflected growing international interest in Uganda’s locally driven tourism enterprises.
“Hosting such a delegation affirms that Uganda’s local investments are part of a global tourism value chain. It motivates us to elevate standards and align with international expectations,” she said.
Officials from Uganda’s diplomatic mission in Cairo said the visit was aligned with the country’s Economic and Commercial Diplomacy strategy, which prioritises tourism promotion, investment attraction, and market expansion.
Alan Tazenya, Counsellor at the Uganda Embassy in Cairo, said the mission was part of efforts to translate diplomatic engagement into tangible economic outcomes.
“This reflects the practical implementation of Economic and Commercial Diplomacy where visibility, partnerships, and market access converge to support Uganda’s Tenfold Growth Strategy,” he said.
Lt. Gen. Charles Angina, Chargé d’Affaires at the Uganda Embassy in Cairo, said the engagement was expected to generate long-term benefits beyond tourism promotion.
“What has been built here are not just impressions, but relationships and confidence in Uganda as a destination for tourism and investment. The focus now is to convert this interest into sustained partnerships,” he said.
Officials say Uganda is increasingly targeting high-value tourism markets, with Egypt and the wider Middle East identified as key source regions for both tourism and investment flows.
The Ministry of Foreign Affairs says such familiarisation missions are part of a broader strategy to position Uganda as a competitive tourism destination while attracting foreign direct investment into hospitality, conservation, and agribusiness sectors.