Speaking during the seventh anniversary of Norland International Uganda at UMA Show Grounds in Lugogo, investors said delays and excessive scrutiny at airports and border points are frustrating efforts to expand into regional markets, particularly the Democratic Republic of Congo.
One investor noted that despite meeting all regulatory requirements, including clearance and certification by authorities such as the National Drug Authority, exporters still face repeated checks and delays.
“You cannot believe the hurdles that you find at the airport,” the investor said. “These products are already cleared in Uganda… what is this? Why are you frustrating me when I am trying to create jobs for Ugandans?”
The investors argued that exporting goods should be facilitated rather than obstructed, especially for businesses seeking to grow beyond Uganda’s borders. They said such challenges discourage local entrepreneurship and slow down market expansion.
“As a local investor, you expect things to be easier so that you create more jobs,” the investor added, calling for a more supportive working relationship with agencies such as civil aviation authorities.
The concerns were raised as Norland International Uganda launched its Vmax 365 Tea and Coffee Shops franchise, signaling expansion in the country’s wellness market. The event attracted distributors, entrepreneurs, and partners, highlighting growing interest in Uganda’s health and lifestyle sector.
Investors emphasized that simplifying export procedures would not only benefit individual businesses but also boost Uganda’s economy through increased trade and employment opportunities.
They urged government agencies to streamline verification processes, arguing that once documentation is approved, exporters should not face unnecessary delays.
“The more we grow, the bigger Ugandans benefit,” the investor said, appealing for reforms to ease trade and unlock the full potential of local enterprises.