Uganda showcased its tourism potential and specialty coffee excellence at the 2025 Warsaw International Tourism and Travel Fair (TT Warsaw), held from November 20 to 22 in Poland’s capital.
The exhibition was led by the Uganda Embassy in Berlin, represented by Deputy Head of Mission Ambassador Danny Ssozi and Tourism Officer Jessica Namuddu, in partnership with the Exclusive Sustainable Tour Operators Association (ESTOA) and SeraWild Coffee.
The Ugandan stand drew strong interest from travel professionals, media, coffee enthusiasts, and members of the public, positioning the country as a top destination for adventure, culture, wildlife, and premium coffee experiences.
Through coordinated marketing, cultural interactions, and product demonstrations, the team presented Uganda’s full tourism offering—including gorilla trekking, wildlife safaris, adventure sports, cultural heritage sites, and specialty coffee.
Tour operators under ESTOA used the platform to promote curated travel packages and emphasize responsible, high-quality safari experiences tailored to the European market.
In parallel, SeraWild Coffee offered visitors samples of Uganda’s specialty coffee, receiving notable attention from tourism stakeholders and consumers keen on authentic African coffee origins.
Uganda’s participation in this year’s TT Warsaw Fair is expected to boost the country’s visibility within the Central and Eastern European tourism markets.
It also supports the Embassy’s wider strategy of increasing tourist arrivals, promoting Ugandan products abroad, and strengthening partnerships across the region.
The Uganda Embassy expressed appreciation for the collaboration with ESTOA, SeraWild Coffee, and all partners who contributed to the success of the promotional mission.
