Kin Kariisa is assuring Ugandans of debates left, right, and center, thanks to how active he is on Twitter (X), where he listens to audiences and responds in real time. As conversations about upcoming elections and key national discussions grow louder, the Next Media Group CEO is right in the mix, showing exactly what it means to lead a media house that listens to its people.
In recent days, Ugandans on Twitter have been calling for live debates between various political figures, and Kin has not only seen the tweets but also acted on them. When one user suggested debates featuring figures like Hon. Medard Sseggona, George Musisi, Walukaga, and others, Kin’s response was clear and engaging: “Kale... let’s plan.”
Moments later, another conversation unfolded when journalist Samson Kasumba tweeted his interest in seeing one of the proposed debates live on NBS TV. Kin immediately looped in Dalton Kaweesa, NBS TV’s Head of Current Affairs, with his signature, action-driven reply: “Kiwedde... please handle.”
These interactions have quickly turned into viral moments, a reminder of how in tune Kin Kariisa is with his audience and how responsive he is to what Ugandans are asking for. Beyond being a CEO, he has mastered the art of using social media to connect, listen, and act.
Through his Twitter engagement, Kin reinforces what Next Media stands for: “We Inform to Transform.” His leadership approach ensures that platforms like NBS Television remain responsive to audience needs, bridging the gap between the newsroom and the viewer.