E-commerce experts have committed to revolutionalize Uganda's digital and business landscape by further bridging the access gap between retailers and their customer base.
This efforts depicts a growing trend of Uganda’s e-commerce sector, that is reshaping the country’s business trends and breaking traditional trade barriers.
Amidst the business solution developers and e-commerce stakeholders, One key player driving this revolution is Jumia, Uganda's largest online marketplace.
On its 12th anniversary, Jumia launched its much-anticipated Black Friday campaign as a milestone geared towards Uganda's digital retail transformation.
This Black Friday initiative features exclusive discounts on over 400,000 products, spanning electronics, fashion, home appliances, and more.
With deep price cuts, such as the Samsung Galaxy A05 for Shs 358,000 (down from Shs 500,000) and fridges for Shs 355,000 (from Shs 550,000), the event is attracting a diverse consumer base. With the ground support of leading global players and manufacturers Such as Hisense, Toshiba, and DFCU, the campaign is empowering local businesses by boosting sales and connecting them with a broader audience.
E-commerce platforms like Jumia are breaking the traditional barriers of trade by providing seamless interactions between sellers and customers.
Their extensive logistics network, working with over 70 local delivery partners, ensures product availability even in remote areas.
This accessibility has opened the door for Ugandan entrepreneurs to expand their businesses and for consumers to access a wider range of goods without the limitations of physical stores.
“Jumia Black Friday is about making e-commerce accessible and inclusive. We aim to grow Uganda’s digital economy by creating jobs and empowering entrepreneurs,” said Vinod Goel, Jumia's Regional CEO for East Africa.
As internet connectivity and smartphone usage rise across Uganda, Jumia and other e-commerce platforms are driving a new wave of innovation.
With online shopping in Africa projected to reach $75 billion by 2025, Uganda’s e-commerce sector stands poised for significant growth, further propelling the country into the digital age.