MTN Uganda, through its youth-centric platform MTN Pulse, has deepened its engagement with Uganda’s urban youth by sponsoring the highly anticipated LinusTats Tattoo Party, set for May 15, 2026 at the National Hockey Stadium Lugogo.
The partnership signals a deliberate shift by the telecom giant toward experiential marketing, where brands embed themselves within youth culture rather than simply selling products. For MTN Pulse, the strategy is clear: position itself at the intersection of creativity, digital convenience, and lifestyle expression.
Organised in collaboration with LinusTats Studio, the event is expected to attract hundreds of trend-conscious young Ugandans seeking immersive experiences.
The one-day showcase will feature live tattoo sessions, piercings, henna art, and curated social spaces, complemented by an energetic entertainment lineup dominated by DJs and performances rooted in Amapiano and other contemporary African sounds.
Speaking on behalf of the brand, Lyndah Uwera , MTN Pulse Brand Ambassador, emphasized that the initiative goes beyond traditional telecom offerings.
“MTN Pulse is not just about affordable data bundles. It is about enabling access to experiences that reflect the passions of young people. This partnership creates a bold space for self-expression through music, art, and culture,” she said.
Her remarks reflect a broader industry trend where telecom companies are increasingly investing in cultural ecosystems to retain relevance among Gen Z consumers, a demographic that values identity, community, and authenticity over conventional advertising.
Steven Nsubuga, Segment Manager at MTN Uganda, said the sponsorship aligns with the company’s long-term youth engagement strategy, which spans entertainment, education, health, and career empowerment.
“We are intentional about supporting platforms that matter to young people. Experiences like the LinusTats Tattoo Party allow us to connect in a way that is authentic while showcasing how our digital solutions simplify everyday life,” Nsubuga noted.
A key component of the event will be the integration of MTN MoMo services, underscoring MTN’s push toward a cashless digital ecosystem. Attendees will be able to purchase tickets seamlessly via the MoMo Ticketing platform or by dialing 16520#, while those using MoMoPay at the venue will access exclusive discounts on selected purchases.
This integration of fintech into lifestyle events highlights MTN’s broader commercial strategy—leveraging entertainment spaces to drive adoption of its financial services products, which continue to be a major revenue driver for the company.
Linus Gimei, Founder of LinusTats, welcomed the partnership, describing it as a significant boost to the event’s scale and reach.
“The Tattoo Party is about celebrating individuality and giving young people a platform to express who they are. Partnering with MTN Pulse allows us to elevate that vision and create a more exciting and inclusive experience,” he said.
Kampala’s youth events scene has grown increasingly competitive in recent years, with brands vying for visibility in a market shaped.