Coca-Cola Beverages Uganda (CCBU) has unveiled a nationwide consumer promotion that will see fans of Predator Energy drink win a range of prizes, including a trip to the United Kingdom to watch Chelsea FC live.
Dubbed “Win a Chelsea FC Experience in London,” the Predator Energy Under the Crown Campaign will run from April 2 to June 15, 2026, and is open to Ugandans aged 18 and above.
The promotion features daily airtime prizes worth Shs405 million, alongside 15 motorbikes to be won through weekly draws. The grand prize will see five winners and their chosen companions travel to London for an all-expenses-paid trip to watch a Chelsea match at Stamford Bridge.
Speaking at the launch, CCBU Managing Director Emmy Hashakimana said the campaign is designed to tap into Ugandans’ passion for football while rewarding loyal consumers.
“Football is a powerful unifier in Uganda, and through this promotion, Predator is giving fans the chance to win exciting daily rewards and experience world-class football in London,” he said.
Participants can enter the promotion by purchasing a Predator 350ml PET bottle with a white cap, retrieving the unique code underneath, and sending it via SMS to 6688.
CCBU Sales Director Ellis Muhimbise noted that the campaign aims to offer both excitement and accessibility.
“We are not only offering great prizes but also creating an engaging experience that rewards our consumers every day,” he said.
According to officials, to ensure transparency, all draws will be conducted under the supervision of the National Lotteries and Gaming Regulatory Board (NLGRB), with independent oversight from PwC and Blue Cube Ltd.
Daily airtime winners will receive their prizes within 48 hours of notification, while motorbike winners will be selected through weekly random draws. Grand prize winners will undergo verification, including presentation of a national ID linked to the winning phone number and a valid passport.
CCBU emphasized that the promotion complies with Uganda’s consumer protection and data privacy laws.
