Uganda Breweries Limited (UBL) reinforced its commitment to responsible drinking at this year’s Bell ObaFest by rolling out a series of activities aimed at encouraging moderation and discouraging drunk driving.
Amid the ongoing celebrations at Millennium Park on Saturday, revellers were welcomed into a dedicated responsible-drinking zone, where they participated in quick questionnaires and light-hearted trivia sessions that delivered practical safety messages in a fun, engaging way.
As part of the initiative, Bell ObaFest—through its partnership with Coca-Cola—handed out more than 2,000 litres of water. Hydration points were also established within the responsible-drinking zones, complete with water dispensers and bottled water, ensuring that festival-goers could stay hydrated throughout the day.
UBL Sustainability Manager, Pamela Bayenda, emphasized that the company’s focus goes beyond providing great adult beverages, highlighting its commitment to keeping consumers safe.
“While people enjoy our wide variety of adult beverage options, we strive to ensure that they do so with caution and responsibility. For every 2–3 beers, our teams were around to encourage hydration, and our SafeBoda partnership came in handy to offer safe transportation to revellers,” she said.
Bell Lager Brand Manager, Lilian Kansiime, applauded festival attendees for embracing the responsible-drinking initiatives incorporated into this year’s Bell Flavor experience.
“We’re proud to have brought all these people together for a great time while reinforcing the importance of safety and moderation at this year’s Bell ObaFest. We appreciate and responsibly toast to all our partners and especially the wholesome and flavorful experience,” she said.
To enhance engagement, the festival offered a lively mix of games, including life-size chess and draught boards, ludo, and a mini-golf setup. A major highlight was an interactive survey—completed by more than 800 participants—on the consequences of drink-driving. Participants also stood a chance to win branded souvenirs as part of the experience.
Through these efforts, UBL once again demonstrated its commitment to creating a fun, memorable, and above all safe festival experience for everyone who attended the biggest celebration of beer in Uganda.
