Premier Distilleries Limited (PDL) has been named the 2025 People’s Choice Award winner in the Blended Alcohols category, earning top honours for its Coffee Spirit Flavoured Vodka.
The accolade was presented during the prestigious People’s Choice Awards Gala Dinner held on Friday, August 29, at the Imperial Royale Hotel in Kampala. The ceremony was officiated by the Minister of Gender, Labour and Social Development, Hon. Betty Amongi, and attended by leading brands, business executives, and dignitaries from across Uganda.
PDL’s Coffee Spirit Vodka emerged as the consumer favourite in a highly competitive field that included notable contenders such as Uganda Waragi, Ambiance Waragi, Torero, Empire, Gilbeys, Wild Crane, Vigor, Big 5, and Adrikos 7 Hills.
The recognition underscores Premier Distilleries’ growing reputation for product excellence, innovation, and a strong connection with the Ugandan consumer base.
“Being named Uganda’s People’s Choice in 2025 is an honor that belongs to our consumers. They have spoken, and their trust in our Coffee Spirit Vodka motivates us to keep raising the bar. This award is proof that excellence and authenticity resonate with Ugandans,” said Soma Rushi, CEO of Premier Distilleries Limited.
The award also comes as the company actively rolls out its Bikole Masavu campaign, a three-month nationwide promotion aimed at rewarding loyal customers and uplifting local communities. Through this initiative, thousands of Ugandans have already won life-enhancing prizes such as cash, motorcycles (boda bodas), and tuk tuks—tools that are helping recipients support personal and small business ventures.
“It is even more meaningful as we run the Bikole Masavu campaign, which is directly touching lives and giving back to the people who make our success possible,” Rushi added. “At Premier Distilleries, we see this recognition as both a celebration and a responsibility to continue delivering quality and creating impact across Uganda.”
Among the latest winners is Roggers Nangosya Shiango, a resident of Nabumali Town Council in Mbale, who received a brand-new boda boda after participating in the ongoing promotion. Similar prize handovers have taken place across Kampala and in upcountry areas like Luwero, showcasing the wide reach and community focus of the campaign.
Established in 2009, the People’s Choice Awards are widely regarded as Uganda’s premier awards for business and brand excellence. Winners are determined through comprehensive, independent nationwide consumer surveys that reflect genuine public opinion, preferences, and expectations.
With this latest award, Premier Distilleries cements its position as a consumer-first brand that combines innovation with social impact—raising the bar for Uganda’s beverage industry.
