By Penny Atukunda
In the vibrant landscape of African music, names like Wizkid, Davido, Burna Boy, and Diamond Platnumz resonate across continents, filling stadiums and dominating global playlists.
Their success stories are not just about talent, but vision, a fearless leap beyond local borders into the international spotlight.
Meanwhile, Uganda’s music scene, rich with unique sound and talent, remains largely confined to its own borders and diaspora communities.
Outspoken Ugandan activist and cultural commentator Frank Gashumba recently delivered a powerful wake-up call to the country’s musicians: it’s time to dream bigger and aim higher.
Speaking candidly on television, Gashumba stressed that, aside from Eddy Kenzo, few Ugandan artists have seriously broken through to the global music market.
“Eddy Kenzo is the only one making that real international push, that’s the truth,” Gashumba asserted. While many artists perform abroad, he argued, their audiences are often limited to Ugandans living overseas, rather than a truly global fanbase.
He also mentioned Bobi Wine (Robert Kyagulanyi), who enjoys international recognition, but largely because of his political activism rather than his music career.
Still, Gashumba expressed hope, shining a spotlight on emerging artist Joshua Baraka. “I want him to replicate what Diamond Platnumz has achieved, building a brand that resonates worldwide,” he said.
“Ugandan musicians need to trend globally, just like the rise of Amapiano and other African sounds.”
Gashumba didn’t shy away from challenging Uganda’s music veterans, including his friends like Bebe Cool, to stop limiting themselves to local fame and start targeting international stages. “I want to see them fill arenas abroad,” he urged.
Beyond fame, his message touched on a harsh reality: the financial struggles many musicians face at home. “How many Ugandan artists have bought themselves brand new cars? Many don’t even take care of themselves,” he lamented.
He made it clear his goal wasn’t self-promotion. “I’m not here for PR. I’m here to speak the truth,” he said.
Gashumba’s call is urgent and unambiguous: Ugandan musicians must harness their talent, sharpen their craft, and elevate their ambitions. The global stage awaits, but only for those bold enough to claim it.