MultiChoice Uganda has kicked-off the first of three training workshops as part of Pearl Magic
Prime’s second anniversary celebrations with a training for film-makers on social media use and personal branding.
With the growing need and interest in social media, content creators are advised to take keen interest in how they are perceived and portrayed online.
Social media has since changed the way people communicate, in addition to influencing decision making.
Speaking at the opening ceremony, Rinaldi Jamugisa, PR and Communications Manager encouraged filmmakers to take advantage of the trainings as a way to grow their personal brands, share their stories and connect with their existing and potential audiences.
“We have designed our trainings to equip film-makers with knowledge and skills to thrive in your current spaces as you focus on filmmaking and content creation for the screen. You are encouraged to make the most of all the training workshops that we have organized,” he said.
“There is need for you film-makers to be appreciated by those you create for including investors, viewers, content marketers, among others and thus you need to put yourself out there through social media and other communications platforms as well as showing up with the best version of yourself through an admirable
and solid personal brand.”
Patricia Kigula, the Marketing and EPG Coordinator at MultiChoice Uganda stressed that branding and creating an online presence are a pathway to being a successful film-maker.
“You need to ensure that you are learning about everything from data privacy regulations, analytics, how the platforms work, cyber security issues, content types and formats, so that when anyone asks you how it all works, you will be ready with answers."
"With this comes the need to be intentional about how you appear online through personal branding as this is what forms what your audience perceives of you. It is paramount to leverage social media to control the narrative about yourself, others and your company as critical tools for your online success as a content creator. You need
to be clear about who you are, what you stand for, what your target market expects, as well as how they should interact with your content,” Kigula added.
The MultiChoice Uganda Local Content Marketing Manager, Brian Mulondo urged film-makers to embrace the spirit of collaboration as a way to provide an enabling environment for industry growth.
“I encourage you to work with each other on the different projects that you are involved in and support each other by passing on areas of specialty to those who will enable you to deliver quality works as opposed to trying to do everything yourself. This will help your personal brand be identified with quality productions and delivery.”