KAMPALA — Energy drink brand Rock Boom Energy Drink has handed over the first Toyota Noah vehicle in its ongoing Boom Kyakala Season 3 promotion, underscoring the campaign's promise to reward loyal consumers with life-changing prizes.
The first grand prize winner, Nampijja Hanifa, received the vehicle during a handover ceremony in Kampala, marking a significant milestone in one of Uganda's largest consumer reward promotions.
The campaign, which is running under the theme "Double Energy, More Wins," has attracted widespread participation across the country by offering consumers a chance to win prizes instantly through the purchase of selected energy drinks.
Participants only need to buy a Rock Boom or Silverback Energy Drink, check underneath the bottle cap and immediately discover whether they have won a prize.
The promotion features a range of rewards, including cash prizes, smartphones, bicycles, motorcycles, television sets, branded merchandise, free drinks and Toyota Noah vehicles as the top prizes.
Speaking during the handover ceremony, Samuel Hooper, the company's Marketing Manager, said the presentation of the first vehicle demonstrates that the campaign is delivering on its promises.
“Today is a special day because we are celebrating one of our biggest winners so far. The beauty of Boom Kyakala lies in its simplicity—buy a Rock Boom or Silverback, check under the cap, and what you see is what you win,” he said.
“While we are excited to hand over the first Toyota Noah, this is only the beginning. More cars and thousands of prizes are still waiting to be won by consumers across Uganda,” he added.
Since its launch, Boom Kyakala Season 3 has produced thousands of winners across different parts of the country, helping to build confidence in the promotion and generate excitement among consumers.
Company officials say the successful handover of the first vehicle provides tangible proof that participants have a genuine opportunity to win major prizes, reinforcing trust in the campaign's transparency and credibility.
The promotion has also become a key marketing tool for the brand, driving consumer engagement while rewarding customers who purchase its products.
With several months of the campaign still remaining, organisers say numerous prizes are yet to be claimed, including additional vehicles, motorcycles, bicycles, smartphones and cash rewards.
Consumers have been encouraged to continue participating by purchasing eligible products and checking under the bottle caps for a chance to join the growing list of winners.
The company says Boom Kyakala Season 3 reflects its commitment to giving back to consumers while strengthening its position in Uganda's competitive energy drink market.
For many participants, the campaign has become more than a product promotion, offering the possibility of winning prizes that can significantly improve their livelihoods.