Britania Allied Industries has officially launched its exciting new product, Britania Cream Biscuits, a fun, flavour-packed snack designed to bring delight to Uganda’s young and youthful at heart.
The launch comes ahead of a youth engagement event scheduled to take place October,3 2025, in partnership with Asinatha Foundation’s Elevate 360 program, where over 500 students had the first taste of the Sooo Creamy-Licious biscuits.
“At Britania, we don’t just make products — we make moments. Britania Cream Biscuits represent joy, creativity, and the spirit of today’s youth,” said Mr. Ali Yousef Ebraik, CEO of Britania Allied Industries.
“We’re proud to introduce them first to young leaders who represent the future of this nation.”
While the spotlight remained on the new Britania Cream Biscuits, the event also served to reinforce Britania’s commitment to youth empowerment.
Through the Elevate 360 Program, the company is supporting initiatives in education, environmental responsibility, and entrepreneurship.
“The Elevate 360 platform is an ideal space to celebrate innovation and ambition among young people,” added Mr. Timothy Bhatia, Marketing Manager, who highlighted Britania’s ongoing role in nurturing future-ready talent.