Arguably, Uganda’s biggest paint company Sadolin has opened its latest color center along Cathedral Avenue in Mbale Municipality in a bid to expand market reach and consolidate its position in the Ugandan market.
The establishment, Sadolin’s seventh in the country will offer experiential shopping for high-end customers and will be residence to all Sadolin products and services including decorative paints, automotive paints, and coatings among others.
The color centers are setup through franchise agreements with local entrepreneurs and Sadolin. Eastern Uganda based Colour Centre is owned by local businessman Mr. Dolly Chaudhri.
Inaugurating the center, Mr. Ashish Devani, Sadolin Paint Uganda Sales Manager, said that this was an affirmation of AkzoNobel’s commitment to the expansion of Sadolin’s footprint and growth commitment to Uganda through firming up franchise agreements with local entrepreneurs and stimulating the economy through job creation.
He explained, “The concept of the color centers aims to extend Sadolin product to customers through experiential shopping and to give local entrepreneurs the opportunity to expand their business frontiers by being part of the Sadolin chain while tapping into our rich expertise. To us, this is a stride in enhancing our customer care, the proximity of the Sadolin product as well as partnerships with local entrepreneurs.”
The Color center concept is part of the AkzoNobel paint and coating company projects aimed to give customers experiential color shopping and entrepreneurs an opportunity to have access to world-class technology services. Since the relaunch, the Sadolin paint quality has improved a tenfold as the company is benchmarking international quality standards.