MTN launches video streaming platform to market Ugandan creators

Communications operator, MTN Uganda over the weekend launched a short video streaming platform dubbed, MTN Shortz.

The Platform, a mobile only service is aimed at marketing Ugandan video content creators as it allows one upload videos not more than 10 minutes and earn from them when they are subscribed to by the public.

“MTN is creating an opportunity for its subscribers to create video content and earn from it. As the leading tech brand in Africa, we are always looking for ways to use technology to provide services that uplift the quality of life in the markets where we operate and so MTN Shortz,” said Olivier Prentout, the Chief Marketing Officer.

MTN Shortz has several channels that subscribers can pick to upload content of their choice. It consists of channels belonging to different content owners, which users can access to view a variety of content. For subscribers to view the content on MTN Shortz, there is a daily charge of between Shs 200 and Shs 1000.

For a video viewed, the content owner will be able to earn some money from the visits.

“The MTN Shortz channels will have local content videos, meaning that for the Ugandan content producers, there is an opportunity for views and extra income. MTN believes that MTN Shortz will be able to drive local content video production,” Prentout noted.

“There is also an opportunity for those that want to be seen by professional content creators. There are several professional content creators that will be using MTN Shortz and will be able to identify the untapped talent. You won’t have to wait for the opportunity to come to you, you can create it,” Prentout added.

The launch was attended by Ugandan actors, actresses, artistes, comedians and celebrities in other categories.