Sanyuka TV to broadcast Uganda Premier League games

Sanyuka TV, a member of the Next Media group has officially been launched in a grand ceremony held at the Nelson Mandela national stadium, Namboole.

The launch came with a major announcement for the sports lovers that Sanyuka Television will have exclusive rights to broadcast live, the Uganda Premier league.

According to Next Media Chief of Strategy and General Manager for Sanyuka TV, Joe Kigozi, the TV station will broadcast the first game between Vipers SC and Ndejje on Friday.

“We are going to be broadcasting over 100 games this season and we promise a state of the art production,” Kigozi said.

The launch was also proceeded with a soccer match between Sanyuka TV and Star Times staff members, which was won by the former (5-3) on penalties.

Speaking at the launch, Next Media CEO Kin Kariisa said Sanyuka TV is the first of its kind in Uganda to fully focus on football and sports. Sports fans across Uganda will soon be able to access pretty much all sports content.

https://www.youtube.com/watch?v=irKcLbAJwTc

“We’ve partnered with Star Times to have exclusive rights to show the Uganda Premier League, the only league that matters. We’re now the sole broadcaster of the UPL but that’s just a tip of the iceberg. The UPL is a bench mark for what we intend to do to redefine sports,” he said.

“Sports transcends all kinds of national, cultural, socio-economic and political barriers. As former UN Secretary General the late Kofi Annan said, “Sports is a universal language, at its best it can bring people together no matter what their origin, background, religious beliefs or economic status.”  We want to bring Ugandans together through sports,” he added.

Full speech by Kin Kariisa

The first step in the right direction is launching the ship. In this scenario, Sanyuka TV is our ship and the sports field is that enormous ocean.

We’re venturing into new depths not because we have nothing new to explore but because we yearn to redefine the shape of sports content in Uganda. It’s not news that everything Next Media Services touches, puts mind and heart to turns into gold.

Sanyuka TV is rebranding to a sports channel with a good number of shows geared towards sports, delivered in English and Luganda, we need to take up that space in Uganda and East Africa at large. Our ambition first is promote and grow our local talent in sports and then to become a leading sports content provider in Uganda and East Africa. We need to carve a niche in East African sports broadcasting through our new exclusive and diverse sports portfolio.

Sanyuka TV is the first of its kind in Uganda to fully focus on football and sports. Sports fans across Uganda will soon be able to access pretty much all sports content.

We’ve partnered with Star Times to have exclusive rights to show the Uganda Premier League, the only league that matters. We’re now the sole broadcaster of the UPL but that’s just a tip of the iceberg. The UPL is a bench mark for what we intend to do to redefine sports.

Sports transcends all kinds of national, cultural, socio-economic and political barriers. As former UN Secretary General the late Kofi Annan said, “Sports is a universal language, at its best it can bring people together no matter what their origin, background, religious beliefs or economic status.”  We want to bring Ugandans together through sports.

We have exclusive Ugandan rights of one of the most sought after content in Uganda which is the UPL. We have a fully-fledged team with combined expertise to bring out a phenomenal shift towards the success and popularity of Ugandan football and across borders.

With our newly acquired top of the range equipment, We’re going to feature/have new experts to analyze every feature of a sports game, expect respected former professional to breakdown a game like never before, these will enhance the viewer’s experience right from the comfort of their armchair.

Let’s walk this journey together.