The Uganda High Commission in Ottawa has officially unveiled a vibrant double-decker bus wrapped in “Destination Uganda” branding as part of a major tourism promotion campaign targeting Canadian and international audiences.
The bus, featuring imagery of Uganda’s mountain gorillas, wildlife, scenic landscapes and the Rwenzori Marathon, was launched at the Infinity Convention Centre in Ottawa.
The event was attended by representatives from Global Affairs Canada, tourism stakeholders, members of the media, Ugandan diaspora communities and project partners.
The branded bus will now operate daily across Ottawa’s busiest tourist corridors, including Parliament Hill, ByWard Market, the National Gallery of Canada and major hotel districts.
The campaign, which will run from June to October 2026, is expected to generate between one and two million impressions through sustained visibility in high-traffic urban areas.
Amb Allan Kajik, acting head of mission at the Uganda High Commission, described the bus as more than just a transport vehicle, saying it serves as a moving ambassador carrying the story of Uganda’s natural beauty and tourism potential.
He urged those present to support efforts to position Uganda as a top global tourism destination by amplifying its visibility in international markets.
The launch event also featured traditional Ugandan cultural performances and the serving of the popular Ugandan Rolex, which guests reportedly enjoyed.
The initiative forms part of Uganda’s broader strategy to increase international awareness, attract long-haul visitors and strengthen the country’s visibility in key tourism markets such as Canada.