Team Uganda, under the “Explore Uganda: The Pearl of Africa” destination brand, made a strong impression at the World Travel Market (WTM) London, held from November 4–6, 2025.
Led by the Minister of Tourism, Wildlife and Antiquities and the Chief Executive Officer of the Uganda Tourism Board (UTB), Ms Juliana Kaggwa, the delegation conducted a vibrant three-day marketing campaign highlighting Uganda’s natural beauty, adventure experiences, wildlife, culture, and investment potential.
The Uganda stand in Africa Hall attracted hundreds of visitors eager to experience the country’s rich tourism offerings.
Visitors enjoyed cultural performances, immersive destination videos, and interactive sessions that showcased Uganda’s heritage and unique attractions.
Private sector stakeholders, including tour operators, hoteliers, and destination management companies, joined UTB in business-to-business meetings with international tour wholesalers, travel agents, and media outlets.
These engagements focused on developing tailored itineraries and forging new partnerships to increase tourist arrivals from the United Kingdom and Europe.
Uganda’s profile on the global stage was further strengthened through high-profile media appearances.
The Tourism Minister and UTB CEO featured on CNN, BBC, Al Jazeera, National Geographic, and the Daily Mail, highlighting experiences such as gorilla trekking in Bwindi, adventures on the River Nile, and community-based tourism initiatives. UTB expects this exposure to significantly boost awareness and attract more travelers to Uganda.
The Uganda stand also hosted travel influencers, buyers, and journalists who expressed interest in visiting or featuring Uganda in upcoming projects.
The marketing team distributed press kits, showcased promotional videos, and secured several follow-up inquiries and high-value familiarization trips planned for 2026.
Regular cultural showcases by Ugandan performers created a lively atmosphere throughout the three days, reinforcing Uganda’s reputation as a warm, vibrant, and authentic African destination.
