Uganda is making a strong push to promote its tourism offerings at the Arabian Travel Market (ATM) 2025, one of the leading global travel and tourism events, currently underway in Dubai.
The Ugandan delegation, led by the Embassy in Abu Dhabi and the Consulate in Dubai, is participating in the international expo in collaboration with the Uganda Tourism Board (UTB) and representatives from the private sector.
The initiative aims to boost the country’s visibility in the Middle Eastern market and attract more tourists and investment into Uganda’s tourism sector.
ATM 2025, held annually in Dubai, gathers thousands of professionals from across the global travel industry.
The event serves as a platform for showcasing destinations, promoting travel services and products, and discussing key industry trends.
Uganda’s presence at this year’s event highlights its commitment to positioning itself as a premier destination for adventure, wildlife, and cultural tourism in Africa.