By Tracy Ikopit
While visual content continues to dominate social platforms, live audio remains a powerful format for connection and thought leadership. X Spaces, the live audio feature on X (formerly Twitter), has quietly become a strategic tool for creators, professionals, and brands looking to deepen engagement.
Unlike static posts or pre-recorded videos, X Spaces offers real-time interaction. Audiences can ask questions, respond to ideas, and participate in conversations as they unfold. This makes it ideal for hosting discussions, launching initiatives, or simply building community through shared dialogue. Notifications when a Space goes live also boost visibility, something increasingly difficult to achieve on saturated timelines.
Beyond live interaction, many creators are repurposing Spaces into blog posts, short video clips, or social graphics, extending the content’s lifespan and impact. In Uganda, communications firms like Next Com have been noted for using the format strategically through branded sessions like XPress, a curated series of Spaces featuring experts, creators, and brand voices.
As audiences continue to crave authenticity and real-time connection, X Spaces provides a unique opportunity. For those willing to invest time and structure into the format, the results can go beyond visibility and help position speakers as credible voices in their industries.