The partnership aims to increase tourism arrivals in Uganda through joint marketing efforts, including promotional strategy showcasing Uganda's iconic tourist attractions on Emirates flights between Entebbe and Dubai

Lily Ajarova has registered several milestones as UTB CEO for the past six years.

Doreen Katusiime, Permanent Secretary in Uganda’s Ministry of Tourism, called for seamless cross-border travel to unlock the region’s full tourism potential.

The operation grounded in the Uganda Tourism Act of 2008, has already exposed shocking unsanitary conditions in facilities across Kampala’s Wandegeya, Kawempe, and Nansana divisions.

The rapid development of tourism in Africa has helped African countries achieve sound economic growth. The arrival of a large number of tourists has stimulated the growth of consumer spending, providing great support for local hotels, catering, and other industries.

The partnership between China and Africa in the tourism sector has been mutually beneficial. China's growing tourism demand has provided opportunities for African countries to showcase their unique attractions and boost their economies. Meanwhile, Africa's diverse tourism offerings have enriched the travel experiences of Chinese tourists.

Speaking at the event, Ms Ajarova highlighted the importance of photography in promoting Uganda globally.