MTN MOMO, in partnership with Save and Heal Uganda, has launched a nationwide fundraising campaign dubbed the "Elderly Run" to support elderly persons and raise funds for the construction of a specialized health centre in Kabale District.
The flagship event is scheduled to take place on July 1, 2026, in Kabale, a region identified as having one of the country's largest elderly populations and a growing need for dedicated support services.
Organisers say the initiative seeks to improve access to healthcare for senior citizens while drawing national attention to the challenges many elderly Ugandans face, including inadequate healthcare, poor living conditions and limited social support.
Speaking at the launch, Samuel Oshabe, Head of Operations at MTN MOMO, said the company was committed to supporting initiatives that improve the welfare of older persons.
"At MTN MOMO, we recognize the immense value our elders bring to society. They are the repositories of our history, the weavers of our traditions and the bedrock of our communities. It is therefore not just a matter of goodwill, but a moral imperative, to contribute to their well-being," Oshabe said.
He called on individuals, companies and organisations to support the campaign, saying the welfare of elderly citizens should be a collective responsibility.
"While financial resources are undoubtedly important, we firmly believe that the responsibility to care for our citizens ultimately rests with all of us as a community," he added.
According to the organisers, funds raised through the campaign will be used to construct a health facility specifically designed to address the healthcare needs of elderly people in Kabale and surrounding areas.
The proposed centre is expected to provide accessible medical services for older persons, many of whom face challenges accessing specialized healthcare.
Shallon Ahakundiire, Director of Save and Heal Uganda, said Uganda's elderly population continues to grow, making it necessary to establish sustainable support systems for senior citizens.
"It is crucial that we develop and implement a variety of approaches to guarantee the ongoing support of our elders. While government programs play a role, a comprehensive and collaborative strategy is absolutely vital for their dignified support and well-being," Ahakundiire said.
She noted that research conducted by the organisation indicates that many elderly people continue to face significant hardships, including inadequate shelter, poor nutrition and limited access to healthcare services.
"Sadly, the harsh realities of inadequate shelter, nutrition and healthcare mean that some elders even succumb to preventable illnesses," she said.
The "Elderly Run" is expected to attract participants from across the country, including corporate organisations, local businesses, community groups and individual supporters.
Organisers say the event will not only raise funds but also create awareness about the needs of older persons and encourage greater community involvement in supporting their welfare.
The campaign forms part of broader efforts by MTN MOMO and Save and Heal Uganda to promote dignified ageing and improve the quality of life for elderly citizens across the country.