At a time when fear, misinformation, and anxiety had gripped communities across the country, the special syndicated broadcast became more than a news bulletin.
It became a trusted source of information, reassurance, and public education for millions of Ugandans following developments around the pandemic.
Years later, the impact of that effort continues to be remembered by national health leaders who stood at the center of Uganda’s fight against COVID-19.
Reflecting on the moment, Colonel Dr Henry Kyobe Bosa, who served as Uganda’s National COVID-19 and Ebola Incident Commander, commended Next Media for the role it played during the crisis.
“When COVID-19 nearly overwhelmed all our capacities, on this day March 27, 2021, without pay, you came out to support the cause in a syndicated prime-time news bulletin anchored on the gates of Mulago,” he shared. “The impact of this on the pandemic changed things in the weeks and months ahead.”
The broadcast brought together journalists, anchors, producers, technical teams, and field crews who committed their time and effort to ensure Ugandans received accurate and timely information during a critical national moment.
At the height of the pandemic, media platforms played a central role in fighting misinformation, amplifying public health messages, and helping communities understand rapidly changing developments.
Through television, radio, and digital platforms, Next Media continuously provided updates, expert voices, safety guidance, and national coverage that kept Ugandans informed both locally and abroad.
Beyond reporting statistics and headlines, the coverage helped humanize the national response, and strengthen public awareness around prevention, responsibility, and collective action.
The recognition from Dr Kyobe serves as a reminder of the important role media can play during moments of national crisis, not just as observers, but as active contributors to public awareness and social impact.