A team of 30 Kenyan tour operators, travel agents, hoteliers, and influencers has embarked on a seven-day familiarization trip across Uganda.
The delegation was officially flagged off by Ambassador Paul Mukumbya, Uganda’s Consul-General in Mombasa.
The Uganda–Kenya Coast FAM Trip 2025 follows the successful 4th Edition of the Uganda–Kenya Coastal Tourism Conference held in Malindi in October 2025. This initiative aims to deepen cross-border collaboration between Uganda and Kenya’s coastal tourism stakeholders, promoting the concept of regional, borderless travel within East Africa.
This visit highlights Uganda’s commitment to sustainable tourism, biodiversity conservation, and community-driven development in one of Africa’s greatest natural wonders.
During the seven-day tour, participants will explore Uganda’s rich and diverse tourism offerings — from wildlife and adventure to culture and agri-tourism.
The journey will with an inspiring visit to the magnificent Bwindi Impenetrable National Park, home to the endangered mountain gorillas.
“By engaging firsthand with Uganda’s top attractions, the visiting tour operators and influencers will gain valuable insights to market and package Uganda’s tourism products for regional and international travelers,” said Ambassador Mukumbya as he flagged off the caravan.
The trip underscores Uganda’s growing appeal as a must-visit destination and reinforces collaborative efforts to position East Africa as a unified tourism hub.