The Omukama of Tooro, Oyo Nyimba Iguru, is expected in Rwashamire, Ntungamo District, on Thursday for a high-profile visit to the Inspire Africa Coffee factory.
The tour, aimed at promoting youth participation in agriculture, particularly the coffee value chain, will be broadcast live on NBS Television and its affiliated platforms.
The Omukama will be received by Inspire Africa Coffee Group CEO Nelson Tugume, whose enterprise has earned wide acclaim for championing value addition and innovation in Uganda’s coffee industry.
Tugume described the royal visit as a strong endorsement of youth-led agricultural entrepreneurship and an opportunity to amplify conversations about sustainable livelihoods through agribusiness.
“This visit is a moment of reflection and inspiration for the young people of Uganda,” said Tugume.
“To have His Majesty, who himself is a passionate advocate for youth empowerment, tour our facility is a great honour and a boost to our vision.”
The Inspire Africa Coffee factory, known for its cutting-edge technology and commitment to quality, will take King Oyo through the entire coffee processing chain—from bean sorting to final packaging.
The factory has previously attracted national attention, with past visitors including President Museveni, First Lady Janet Museveni, the Leader of Opposition in Parliament, and various parliamentary committees.
King Oyo’s visit also comes as preparations peak for the upcoming Inspire Africa Coffee Marathon, scheduled for 24 May 2025.
The event will feature Tanzanian star Diamond Platnumz and Uganda’s own athlete Docus Inzikuru, further bridging agriculture, sport, and entertainment in a bid to inspire youth.
The Tooro monarch, who has long supported youth and agricultural initiatives, is expected to use his visit to rally more of his kingdom’s subjects—especially the young—to embrace coffee farming and value addition.
His influence, Tugume hopes, could encourage more farmers in Tooro to treat coffee not just as a crop, but as a strategic livelihood asset with global appeal.
“The world loves our coffee, but it begins with how we treat the bean here at home,” Tugume said. “Our goal is to ensure young Ugandans see coffee farming as a dignified and profitable venture.”
With royal attention now turning toward the hills of Ntungamo, stakeholders in the coffee sector will be watching closely to see how King Oyo’s presence might stir a renewed embrace of Uganda’s most iconic export crop.