Sheraton plants trees, adds face to World Earth Day

Sheraton Kampala Hotel, in partnership with other organisations, has launched a tree-planting campaign to champion sustainable environmental conservation as part of its commitment to a more sustainable future.

The initiative, which coincides with World Earth Day, aims to highlight the importance of environmental sustainability and encourage other businesses to follow suit in protecting the planet.

In this sustainability drive, Sheraton Kampala Hotel has planted over 1,000 trees, with 100 of them distributed to local schools and religious institutions to further engage the community in environmental conservation.

Jean Philippe Bittencourt, general manager of Sheraton Kampala, emphasised the importance of corporate responsibility in addressing climate change and promoting sustainability in the hospitality industry.

"Environmental sustainability is a key pillar of our business. Planting trees is one of the many ways we can give back to the planet and support the communities around us," Bittencourt said.

"We encourage other businesses to take similar steps to reduce their environmental impact and contribute to a greener future."

The Managing Director of Jakana Foods Ltd, Meg Jaquay, highlighted the critical role that farmers play in protecting the environment.

She noted that engaging with farmers and encouraging sustainable practices is essential to ensure the health of ecosystems and the well-being of future generations.

"Farmers are at the forefront of maintaining biodiversity and ensuring that our natural resources are used sustainably," Jaquay stated.

"By working with them and promoting environmentally friendly practices, we can help safeguard our planet for years to come."

Sheraton Kampala's commitment to sustainability aligns with Next Media's campaign to plant 15 million trees, demonstrating a growing movement among businesses to take concrete steps toward environmental conservation.

World Earth Day serves as a reminder of the urgent need to address climate change and preserve natural resources.

Through initiatives like Sheraton Kampala's tree-planting campaign, businesses can play a significant role in promoting sustainability and inspiring others to do the same.