betPawa, the renowned betting brand, is taking a proactive approach by not only raising awareness about road safety rules but also providing essential safety equipment to boda boda riders. The campaign will span across five divisions, namely Nakawa, Makindye, and Rubaga in Kampala, as well as Entebbe and Kira in Wakiso district.
The objective of this campaign is clear: make boda boda commuting safer for everyone. Ivy Igunduura, betPawa Country Manager, expressed the brand's commitment, stating, "We want to ensure the safety of both boda boda users and riders. Through education on road safety regulations and the provision of necessary safety gear, such as helmets, reflector jackets, and hands-free phone holders, we aim to significantly contribute to reducing road accidents involving boda bodas."
betPawa's focus on road safety aligns with the government's ongoing efforts to mitigate accidents, making it a crucial partnership in promoting safe transportation. The brand has set a target of supporting a minimum of 600 boda boda riders during the campaign, recognizing the pivotal role these motorcycles play in Uganda's public transport system.
By distributing safety equipment and fostering awareness, betPawa seeks to create a positive impact on road safety and contribute to a safer environment for boda boda riders and their passengers.